Share Spurred to high growth by changing eating habits, rising consumer incomes and fast-growing cities, China's fast food industry presents a tantalizing opportunity for investors. However, while investing in China has become easier in recent years, Chinese markets remain opaque to most Western investors due to differences in language, accounting and reporting standards, and other factors. Fortunately for those who want a piece of the Chinese fast food industry, market exposure is available to investors through Yum Brands Inc. Yum Brands' subsidiary KFC ranks as the largest fast food brand in China, with more than 4, locations in about 1, Chinese cities.
Submit Zion Research uses the synergy of combination of both primary research and secondary research for its research reports. For this study, we have conducted extensive primary research, wherein we have conducted in-depth interviews of the key opinion leader of this industry.
Primary research make up for the biggest chunk of our data sources in addition to secondary research. We referred to product literature of leading industry participants, annual reports, press releases, government publications, and other relevant sources for data collection and analysis thereof.
Secondary research also includes a search of recent trade journals, technical writing, internet sources, and statistical data from government websites, trade associations and agencies.
Zion Research has collected key data related to the Fast Food Market and analyzed these data using a variety of methods.
The market dynamics have been ascertained following a detailed study of the micro, meso, and macroeconomic indicators of the market. This report is based on in-depth qualitative and quantitative analyses of the Global Fast Food Market.
The quantitative analysis involved the application of various projection and sampling techniques. The qualitative analysis involved primary interviews, surveys, and vendor briefings.
The data gathered as a result of these processes were validated through experts' opinions. Primary Research We conduct primary interviews with industry participants and commentators on an ongoing basis to validate data and analysis. A typical research interview fulfills the following functions: Provides firsthand information on market size, market trends, growth trends, competitive landscape, outlook, etc.
Investment bankers, valuation experts and research analysts specializing in specific markets Key opinion leaders specializing in different areas corresponding to different industry verticals Secondary Research Secondary research sources that are typically referred to include, but are not limited to: Company websites, annual reports, financial reports, broker reports, investor presentations and SEC filings IDC and other relevant magazines Internal and external proprietary databases, and relevant patent and regulatory databases National government documents, statistical databases and market reports News articles, press releases and webcasts specific to companies operating in the market Based on the research results and technical insights thus gathered, Zion research analysts have provided a comprehensive analysis of the varied aspects of the market.
The impact of global economic conditions and other macroeconomic indicators was also considered when assessing the market. Models Where no hard data is available, we use models and estimates to produce comprehensive data sets.
A rigorous methodology is adopted, wherein the available hard data is cross-referenced with the following data types to produce estimates: Population split by segments Macroeconomic indicators: Expenditure, technology stage and infrastructure, sector growth and facilities Data is then cross-checked by an expert panel.
As the name fast food itself indicates that the food which can be prepared and served very quickly. Fast food is increasing in popularity among people because of the good taste, low price and convenience. There is vast variety of fast food including pizza, noodles, pasta, chicken, burger, sandwiches, sea-food and others.
Fast food has become staple food in U. The global fast food market is mainly driven by modern lifestyle, changing food habits and increasing disposable income in the hand of middle class people.
Rapid growth of population and increasing urbanization is one of the major growth drivers. Strong economical growth, rising income level, increasing tourism and business travelling is resulted into growing demand for fast food.The fast food industry in the United States is worth approximately billion U.S.
dollars. By , this figure is forecasted to exceed billion. KFC and Pizza Hut. Fast food market.
Fortunately for those who want a piece of the Chinese fast food industry, market exposure is available to investors through Yum Brands Inc. (YUM). Yum Brands' subsidiary KFC ranks as the largest. McDonald's, KFC, Panera, and other fast food joints already have robot employees.
Experts say that this automation won't replace human workers. Instead, they say the bots fill a major labor gap in. KFC & the Fast Food Industry 1.
Case Kentucky Fried Chicken & The Global Fast-Food Industry Group Members Haris Rashid Kashif Sajjad Siddiqua Ali Bhai Managerial Policy Case-Study. TARGET MARKET FOR FAST FOOD After evaluation of various segments, KFC has decided to target the market of Urban and Sub-urban Areas of india.
Product usage People are educated and they want variety in their diet.5/5(10). Fast Food FACTS 13 Fast food market Definition Fast food restaurant Fast food restaurants feature a common menu above the counter and provide no wait staff.
KFC included string cheese and Dairy Queen included a dessert.
Beverages had to be purchased separately at.